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The Four Pillars of SEO
I find that there are 4 main pillars of SEO—the main takeaways that you need to keep in mind while building out your website. There is no “get rich quick” scheme with SEO, and it’s ever-changing with the intent of searchers out there.
Technical
The first pillar is technical—which is almost entirely back-end focused. The ability to crawl your site is important for indexing, and for the technical pillar the things you must keep in mind are:
- Page speed—how fast content loads, image optimization, mobile-first indexing, and core web vitals.
- Security—This plays a crucial role in establishing trust and boosting rankings. A secure site is a trustworthy one. It is important to ensure the usage of HTTPS, SSL certificates, and compliance with data privacy regulations.
- XML sitemap—sitemaps help search engines like Google discover, crawl, and index more efficiently.
UX—User Experience
The second pillar is UX, with some overlap from the technical pillar, it is mostly on-page focused. While still looking at things like prioritizing page speed and ensuring mobile friendliness, other key factors to think of are:
- Structure for scannability—using h1/h2/h3 headings, bullet points, and bold text to make content easy to scan and digest.
- Design for accessibility—ensure your website is accessible to all users by implementing alt-text on your images.
- Page type to search intent—making sure components like your SEO title/description match the content on the page and are relevant to the search intent of your audience.
Relevance
The third pillar is relevance, making sure your content is relevant to your audience—matching search intent, keywords, and related topics. Key factors for this pillar could be:
- Prioritizing content quality and comprehensiveness involves going beyond basic keyword inclusion to provide thorough and valuable information, thereby increasing authority on the topic.
- Enhance with multimedia—use high-quality images, videos, and other media to break up text and improve user experience.
- Understand your audience—using tools such as Ahrefs, Google Search Console, Semrush, or Screaming Frog to analyze how your site is doing and what search results your audience is looking for.
Authority
The last pillar is Authority—Google ranks you higher the more authority you have on a given topic. You gain authority through backlinks from other authoritative sites. Ways to increase your authority is:
- Create valuable content—developing high-quality content that users want to visit. Such as utilizing Category page top/bottom content or product content pages to go into more detail about those pages.
- Reference other high-authority sites – Cite legitimate sources within your content to increase its credibility.
- Earn backlinks from other sites by creating high-quality content instead of purchasing links.
HAVE YOU TRIED?
On-platform SEO Tools by Yodify
Yodify empowers you to create, update, and manage multiple facets of SEO-driven content on your site. This includes the ability to create SEO titles and descriptions for each product series, insert top- and bottom-category content to enhance page relevance, and develop custom content sections within the product series to improve the data they contain.
SEO Titles & Descriptions: This feature enables you to provide search engines with context about the type of content on your page and allows you to select what appears on the search engine results pages when your site ranks. Having attention-grabbing titles & rich descriptions may sway your audience to choose your link over others in search result pages.
Category Content, Custom Content Sections, & Additional Pages: Adding additional top and bottom content to category pages, custom content into product series, and other info pages can add relevance, thus boosting authority. Ensuring rich content, acting like each category can be a landing page for your audience in their search, and giving reason to backlink to these pages will inevitably help your SEO.
Outsourcing your SEO is a common practice with businesses—and it’s easy to do with Yodify as well. you can add unlimited team members to your site, which gives you the power to invite outside sources into the admin portal and only give them access to the relevant information (product, category, appearance) while keeping other areas locked down (orders, quotes, payments)
See Yodify’s on-platform SEO & SERP tools here
These updates are designed to elevate your online presence and streamline how you connect with your audience.
We encourage you to explore these new features and unlock the full potential of your products on Yodify.
Thank you for choosing Yodify to grow your digital footprint. We look forward to seeing how these new features transform your online strategy!
As always, your feedback is invaluable to us as we continue to enhance our platform. If you have any questions or need assistance, please don’t hesitate to reach out to our support team at support@yodify.com.
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